Vanity Fair Gatefold Spread
Vanity Fair Event Graphics
Social Posts
Digital Ad Unit
Electric Car Charging Station Signs
#StartWith1Thing :30 Promo
Climate change and wildlife extinction are such enormous problems that people often feel overwhelmed and lose hope. Our #StartWith1Thing initiative helped counteract that feeling in the film by offering viewers positive steps and solutions to make a difference for the planet.
#StartWith1Thing Tool Kit
Print and digital versions of these simple, better-for-the-planet changes were distributed to viewing parties, nonprofit partners, students and influencers inspiring them to take action.
#StartWith1Thing Highlights
Top left: Racing Extinction launch party complete with iPads to take the #StartWith1Thing pledge. Top right: The filmmakers reshot the ending of the film to include our call-to-action. Bottom left: Actor Paul Rudd pledges to take action to protect the planet. Bottom middle: Pre-loaded VR video headsets immerse guests in the extraordinary lives of some of the planet’s most endangered species. Bottom right: Jane Goodall offers words of hope.
Brand Ambassador T-Shirts
For one night, New York City became the world’s largest endangered species rally as thousands gathered to watch moving images of threatened wildlife projected onto the Empire State building.
The message of Racing Extinction was projected all around the world shining a light on the global threats to our planet.
Discovery Education provided exclusive teaching resources to incorporate this important film into classroom discussions. We researched, wrote and produced educational support materials designed to engage middle and high school students on the importance of biodiversity.