The soap opera nature of meerkat behavior, with its complex social structure and shifting power dynamics, was made for TV. All we had to do was tell their stories in a compelling way . . . on a shoestring budget. Before long, we turned these tiny mammals into A-list celebrities and our award-winning campaign propelled Meerkat Manor to the most-watched series premiere in Animal Planet history.
Season 1 People Magazine Ads
:15 TV Spots
Season 4 People Magazine Print Ads
Advertorials
As ratings exploded, so did the popularity of each individual meerkat. Viewers were starved for more dirt about their favorite ‘kats. We were happy to oblige with advertorials highlighting the latest drama from the Kalahari. And every word was based on true events.
